Bronx, The-Mariachi El Bronx

The history and passion of:
"Barrio Sweat" by Mariachi El Bronx

In the fall of 2008 while under the spell of the infectious Mariachi sounds that relentlessly oompahs as the soundtrack for Southern California, The Bronx created "Mariachi El Bronx" as a vehicle for a border bending journey of the senses. Not merely content to immerse
themselves in the sounds of Mexico, Mariachi El Bronx wanted to
capture Mexico's intoxicating fragrance as well. But how?! The hombre blancos de Mariachi El Bronx ensnared this primal smell like one would a wild puma. Outsmarted it, caged it while
gaining its trust ala Stockholm Syndrome yet made sure not to tame it
in getting close enough to the beast to milk it of all its musk. The
end result of their hard work: Barrio Sweat, the cologne! Barrio
Sweat is a full leather, man of virtue scent aged in oak casks for 14
months. Inhale my friend - unfiltered mineral spirits on the top of
the nose quickly fades to a Mission garden bouquet of sage, thyme, and
green fig. Now exhale – earthy properties of adobe, loose sand and
dry grasses function as a base scent that transport a sweet agave and
caramelized goats milk finish. It is a fragrance of another time for
today. Each bottle of "Barrio Sweat" comes complete with a larvae of
the agave snout weevil imported from Jalisco (known to gringos as "the
worm") drowned at the bottom of this mystical potion. "We wanted to
honor the manliness of Olde World Mexico that continues to shape the
barrios where we live today" muses Mariachi El Bronx's Joby Ford. "A tribute of respect bottled to be shared with people of all nations. In these trying economic times it is increasingly hard for a
man to maintain a grip on the values which make us who we are. Adorn
Barrio Sweat and let our cologne speak your soul without moving your
lips."